A lot of companies still underestimate the power of social media. In many cases individual employees may have an up to date Linkedin profile but the company itself has not. Although the employer will be mentioned on f.e. their Linkedin page, the employees will not (always) pass on the information one wishes to communicate on a corporate level. Many companies therefore seem to forget that there are vast networks of individual professionals and decision makers connected through these online platforms.
The social media has proven to be a fast and easy way to bring news about your company straight to the desk of your best contacts and beyond. In addition to the commercial benefits, they have also proven their worth in bringing together companies and candidates for job applications.
Despite this, a lot of companies do not find the time or lack the experience to keep a Linkedin or Facebook page up to date. In a lot of cases, the page is started with great planning and courage but soon it is neglected. A social network page with only news items that are months old, does project the wright image of your company.
With its extensive knowledge of the transport and shipping industry, Huà can offer companies help by managing the Linkedin and/or Facebook page. Our company can not only provide you with the copy (text in English or Dutch) but it can also provide professional pictures to enhance the content of the articles.
This is done in close cooperation with the customer who always keeps the final say before any article is published.
The advantages of outsourcing the management of your company’s social media to Huà are :
